To create a look and feel for a content marketing campaign, promoting the agile nature of Episerver’s content management platform.
To stand out from the broad field of CMS system providers, this campaign focuses on the idea of agile marketing and promotes the fast, responsive and user led nature of Episerver’s platform.
The look and feel had to reflect the agile marketing ideologies, the spirit of innovative, fast, reactive thinking as well as elements of simplicity. It had to honor the existing brand guidelines but still be unique and fresh.
A flexible grid is used as the base for all the design. A clean and simple illustration style to support the narrative and bold and playful typography to illustrate confidence.
Idea & concept
Design
Design direction
Campaign identity
Slideshare
Online brochure
Online quiz
Promotional material
Emilie Deneuveleare
(implementation online quiz)
2014
