To create a look and feel for the company’s European web presence.
IIJ is a well known cloud service provider in Japan. To break into the European market they were in need of a website which made them stand out from their European competitors.
The created look and feel reflects IIJ’s core principle of structure and flexibility, which is represented by the new chosen abstract photography style. The clean and modern design of the website is representing the calmness and consideration of Japanese design aesthetics. The Japanese heritage is also mirrored in the illustration style, which contemporary take on traditional wood cuts.