Creating a cohesive design language, which worked within Informatica's brand but gave enough flexibility to push the boundaries for each individual piece.
Informatica is the world’s No.1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment for big enterprises. They were in need of a new way to apply their colourful brand, in a sophisticated but fresh way, to their content pieces.
In close relationship with Informatica's brand team we introduced a subtle but versatile illustration style, which helped to illustrate the abstract nature of the content. We also focused on introducing strict rules for the use of typography, colour and photography to keep the designs from venturing into looking childish.
The style was also applied to a large number of social visuals created to share on social networks.