To create a book design for technical book written by Franz Aman and Anish Jariwala.
The book explains the experience of Informatica's marketing team as they set up a marketing data lake to help them achieve that elusive single customer view.
The aim was to design a book that stands out from it's competitors and shows that technical literature can be designed interesting and beautifully.
Velocity Partners Ltd
Idea & conceptDesignDesign direction
Hannah Asprey (Artwork)