Melanie Bartheidel Graphic Designer | East London — Informatica — Melanie Bartheidel Graphic Designer

The Marketing Data Lake BookTo create a book design for technical book written by Franz Aman and Anish Jariwala.The book explains the experience of Informatica's marketing team as they set up a marketing data lake to help them achieve that elusive single customer view. The aim was to design a book that stands out from it's competitors and shows that technical literature can be designed interesting and beautifully.StudioVelocity Partners LtdRoleIdea & concept
Design
Design directionDeliverablesBookCreditsHannah Asprey (Artwork)Year2016made with Lay Theme